Pricing
This page explains how plans, credits and payments work. For current plan prices see the pricing page.
Plans
There are four paid plans. Each plan comes with a number of credits that are renewed each month.
| Micro | Starter | Professional | Enterprise | |
|---|---|---|---|---|
| Images per month | 500 | 10,000 | 100,000 | 1,000,000 |
| Team members | 1 | 2 | 5 | Unlimited |
| Annual billing | - | Yes | Yes | Yes |
| Auto-purchase | - | Yes | Yes | Yes |
All plans include unlimited active designs, API access, multiple merge tags, dynamic text and fallback text, dynamic images, website screenshots and a reporting dashboard.
If you need a volume between Professional and Enterprise, contact us for a tailored quote.
Free Plan
New accounts get 500 generated images to try our service. No credit card is needed.
- These images do not expire and can be used across any number of designs.
- Each image includes a "Made with OKZest" badge.
- Once all 500 have been used, images stop showing for anyone who opens them. If you upgrade, they will show again the next time they are opened.
Paid plans remove the badge.
Annual savings
You can pay for the Starter, Professional and Enterprise plans on a monthly or annual basis. Annual plans are paid upfront.
If you purchase an annual plan, you will receive 12 months for the price of 10.
Changing plans
From the billing page, you can upgrade or downgrade your plan at any time. Your subscription is updated immediately and you are charged on a pro-rated basis.
Cancelling your account
You can cancel at any time from the billing page. There is no contract and no cancellation fee.
If you cancel, your account will be suspended and you will not receive any emails from us.
If you decide to re-activate your account, any credits you had will still be available.
Credit
One credit is spent when an image is generated.
An image is generated when an email app requests it, not when the email is sent. If you send 10,000 emails and only 2,000 are opened, only 2,000 images will be generated and count towards your plan.
Some email apps, such as Apple Mail, preload images, so your usage will usually be close to the number of opens reported by your email platform.
Credits provided each month as part of a plan expire at the end of the month.
Credits that are purchased do not expire.
Credits cannot be transferred or exchanged.
Auto-purchasing credit
To avoid your account running out of credit and a 1x1 transparent pixel being displayed to users instead of the image, you can opt-in to auto-purchase credits. Auto-purchase is available on the Starter, Professional and Enterprise plans.
If your total credit reaches 0 (i.e. monthly allowance and purchased credit are both 0), 25% of your monthly credit allowance will be purchased automatically.
Purchased credits do not expire. Each time you reach your limit, 25% more will be auto-purchased, this could be multiple times per month.
| Starter | Professional | Enterprise | |
|---|---|---|---|
| Price | £1.50 | £11.25 | £100 |
| $1.80 | $13.60 | $120 | |
| €1.70 | €12.90 | €115 | |
| No. of credits | 2,500 | 25,000 | 250,000 |