Welcome to OKZest
OKZest lets you create one image design and automatically turn it into a personalized image for every person who sees it, with their name, company, website or any other detail you hold.
Add the image to your emails, website or app once. When each person opens it, OKZest fills in their details and shows them their own image. You use the data you already have in your email platform or database, so you talk to each customer personally instead of sending everyone the same thing.

Get started in 5 minutes
- Create a free account. You get 500 free images to try OKZest, with no credit card needed.
- Create a new design in the editor, or upload an image you made elsewhere (for example in Canva).
- Add merge tags where you want personal details to appear, with fallback text for when a detail is missing.
- Preview your design with test data.
- Copy the link from the Share page and paste it into your email platform, website or app.
Prefer to watch? This video shows the whole process:
Find what you need
| I want to... | Start here |
|---|---|
| Understand how OKZest works | The basic premise and data sources |
| Design and share an image step by step | Walkthrough |
| Add an image to Mailchimp, Klaviyo, Instantly or another email platform | Share page instructions |
| Create images from my own code | API introduction |
| Let my AI assistant create images | MCP server |
| Connect OKZest to thousands of apps | Zapier |
| Run a cold email campaign | Cold email guide |
| Understand plans and credits | Pricing |
Features
Personalize every image
- Dynamic text: add any number of merge tags to any text layer, with fallback text when a value is missing
- Dynamic images: swap background and foreground images based on each person's data, such as their product or location
- Screenshots: show each person a live screenshot of their own website, or any page you choose
- URL parameters: pass any custom value in the image link
Design without extra software
- A web-based editor, with nothing to install
- Hundreds of fonts, plus shapes and colors for backgrounds, text and objects
- Enter colors as RGB, HEX or HSL, or pick any color on your screen
- Upload designs made in other tools, such as Canva
- Unlimited active designs on every plan
Fit into your workflow
- Works with any email platform that supports merge tags, plus websites, CRMs and apps
- A REST API, a Zapier integration and an MCP server for AI assistants such as Claude, ChatGPT and Copilot
- Team roles and projects, so your whole team can work together
- A reporting dashboard that shows how many images you have used
Secure by design
- Sign in with Google or Microsoft, or with your email address
- Optional two-factor authentication
- HTTPS everywhere
- We don't store your customers' data. It stays in your email platform, database or app, and is only passed to OKZest in the image link when an image is opened.
See OKZest examples for inspiration.
Stay informed
Need help?
Have a question, found a problem or got an idea to improve OKZest? Contact us and we'll get back to you. You can also check service status at any time.