How Much will Personalized Images Improve my Click-Through Rate?

This is the most common question we get - and to tell you the truth, we can't give you values.

Some websites give figures like 300%, without any data to back this up.

It depends on a number of factors unique to you, including:

• Does your audience know you or are you 'cold calling'?
• Are using personalized information, not just their name?
• Are you informing the customer about a new product, future event or reminding them that they left something in their shopping basket?

We do know that evidence from trusted sources proves that personalization is a key factor for improved marketing, engagement and click-through rates.

Articles on the value of personalization, from credible sources

These companies have researched the effect of personalization in messaging.

• The 2024 State of Customer Engagement report - OneSignal
• The State of Customer Messaging in 2023 - OneSignal
• The value of getting personalization right—or wrong—is multiplying - McKinsey & Company
• Twenty personalization statistics to guide your advertising strategy - IBM
• 50 Stats Showing The Power Of Personalization - Forbes

Key takeaways from the McKinsey & Company article listed above (reflective of the Forbs and IBM findings)

• Personalization matters more than ever, with COVID-19 and the surge in digital behaviors raising the bar. Three-quarters of consumers switched to a new store, product, or buying method during the pandemic.
• Seventy-one percent of consumers expect companies to deliver personalized interactions. And seventy-six percent get frustrated when this doesn’t happen.
• Personalization drives performance and better customer outcomes. Companies that grow faster drive 40 percent more of their revenue from personalization than their slower-growing counterparts.