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How to Set Up and Send Personalised Cold Emails that Convert, Using Instantly and OKZest

Note: You can download this guide as a PDF, or read it on this website.

Purpose of this Article​

To explain the purpose of cold emailing and detail the steps required to set it up, including finding leads, sending personalised emails and A/B testing.

Topics Covered​

This article will cover:

  • What is Cold Emailing?
  • What is Personalisation and why is it required?
  • How many domains and email accounts do you need for cold emailing?
  • An overview of the software and costs required to send cold emails
  • Purchase and configuration of domains
  • Purchase and configuration of email accounts
  • How to warm email accounts
  • How to acquire leads
  • How to validate leads
  • What content should be used in the emails
  • How to increase email engagement and click rates?