How to Set Up and Send Personalised Cold Emails that Convert, Using Instantly and OKZest
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Purpose of this Article
To explain the purpose of cold emailing and detail the steps required to set it up, including finding leads, sending personalised emails and A/B testing.
This article will cover:
- What is Cold Emailing?
- What is Personalisation and why is it required?
- How many domains and email accounts do you need for cold emailing?
- An overview of the software and costs required to send cold emails
- Purchase and configuration of domains
- Purchase and configuration of email accounts
- How to warm email accounts
- How to acquire leads
- How to validate leads
- What content should be used in the emails
- How to increase email engagement and click rates?
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