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The Basic Premise

OKZest is a web based application that allows you to add text on top of images. The text can be static or dynamic.

This allows you to automatically create images with personalised text for each recipient.

The images can be displayed in emails, websites, blogs, CRM's and Portals.

Dynamic text​

The dynamic text can be swapped for 3 values:

  1. Live value (merge tag)
  2. Default text
  3. Nothing

An example of this could be:

Hello {{FNAME}}, would you like to play a game?

Using the rules above, this could result in:

  1. Hello Alex, would you like to play a game?
  2. Hello friend, would you like to play a game?
  3. Hello , would you like to play a game?

Next, we'll learn more about merge tags.