Why use Personalised Images?
Marketing is about finding the right customer, getting their attention and then getting their engagement. Getting attention and engagement is much more successful when you talk to customers on a personal level, instead of sending them generic messages.
Content specifically tailored to the individual recipient can be based on their name, location, interests, or previous interactions with your brand.
In a world where we are constantly bombarded with generic content, personalised content helps your business stand out and be remembered.
It shows that you are taking the time to understand your customer and their specific needs. As a result, personalised content can help to build trust and loyalty between your brand and its customers. Ultimately, this can lead to more conversions and higher levels of customer satisfaction.
Examples of where personalised content can be used can include:
- Welcome emails
- Familiarisation in messages
- Offers or reminders by browsing, purchase, shipping basket or wish-list
- Personalised offers and discounts
- Birthday offers
See our example designs.