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How to Buy Domains for Cold Email

Choose your domain names​

Your cold email domains should look like your primary domain, so recipients can see they belong to the same brand.

For example, if your website is bluecake.com, you could buy:

  • trybluecake.com
  • getbluecake.com
  • bluecakehq.com

Some tips:

  • Use .com domains where you can. Other endings can work, but some (such as .xyz or .top) are linked with spam and hurt deliverability.
  • Avoid hyphens and numbers, which look less trustworthy.
  • Don't use domains that look like another company's brand.

Choose a domain provider​

I use Cloudflare to buy and manage all my domains, for both cold email and websites. Cloudflare sells domains at cost (about $11 per year for a .com, with no price rise at renewal). It is reliable, easy to use and many of its services are free, including DNS and redirects.

The rest of this guide shows the steps in Cloudflare. If you already use another provider, such as Namecheap, GoDaddy or Squarespace Domains, you can use that instead. The DNS records you add are the same, but the screens will look different.

Buy the domains​

  1. Sign up or log in to the Cloudflare dashboard
  2. Go to Domain Registration and select Register Domains
  3. Search for each domain and complete the purchase
  4. Repeat for each domain you need (2 for the setup in this guide)

Cloudflare creates the DNS zone for each domain automatically, so you are ready for the next step.