Summary and Checklist

Phew, that was a lot! Well done for getting to the end. Use this checklist to make sure you haven't missed a step.

Setup

• Planned your sending volume
• Bought separate domains and redirected them to your website
• Created inboxes in Google Workspace or Zoho Mail, with real names, photos and signatures
• Added MX, SPF, DKIM and DMARC records to every domain, and checked them

Warmup

• Connected every inbox to Instantly and turned on warmup
• Set up a custom tracking domain, if you track opens or clicks
• Warmed up for at least 14 days, and moved DMARC to p=reject

Sending

• Built a targeted lead list and validated it
• Written a short sequence with personalized text, a personalized image and an opt-out line
• Sent test emails to yourself

Improving

• Running A/B tests
• Ramping up slowly and checking your numbers every week

Now you're cold emailing like a pro! Keep at it, keep testing and keep improving.

Add personalized text to eye-catching images to engage people, stand out from the crowd and increase your sales.

Best of luck,

Paul Richardson, OKZest.com