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Add Personalized Images to Cold Emails with OKZest

Emails with images that include personalized text typically get more engagement and clicks. People often skim the text of an email without reading it, but they do look at images. An image with their name or company on it stands out in a busy inbox.

With OKZest you design an image once, add merge tags where you want personal details to appear, and OKZest creates a unique image for each recipient when they open your email. It works the same way as personalized text in your subject line or email body.

Here are two examples of images using merge tags:

How to add a personalized image to an Instantly campaign​

  1. Create a free OKZest account and design your image in the editor. Add merge tags where you want the recipient's details to appear, with fallback text for when the data is missing.
  2. On the Share page, where it asks for the ESP merge tag, enter Instantly's merge tag, for example {{firstName}}.
  3. Copy the image link OKZest gives you and add it to your email in Instantly. The Instantly instructions on the Share page show where to paste it.
  4. Preview a few leads in Instantly and send a test to yourself to check the image shows the right details.

You can also add a dynamic screenshot of each recipient's website, so the image shows their own site.

Videos​

Pricing​

New OKZest accounts get 500 free images to try the service, with no credit card needed. An image is only counted when someone opens your email, not when it is sent. See Pricing for the paid plans.

To keep deliverability high, follow the advice on links and images and A/B test your emails with and without an image.