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Personalised Text

Personalised text should be used in the subject and body of emails.

Subject​

Personalisation in the subject can help increase the open rate of emails.

Simply including the recipient’s first name in the subject can peak their interest enough to open the email.

Body​

Personalisation in the body can help increase trust, engagement and click-through rates.

Where possible, relate the content to the recipient by including their name, company, location and other relevant information.